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About

Park40Group is an independent advisor deploying extensive real estate experience, industry relationships, and proven strategies to deliver superior investment performance to clients and their investors.

Real Estate Experience

Over 30 years of real estate portfolio management with experience across various real estate asset types.

Industry Relationships

Collaboration is the key to managing successful engagements.

Proven Strategies

A tactical approach, creating unique and effective action plans generating decisive and sustainable results.

"We value people, properties, and performance"

LAURANCE KAUFMAN, PRINCIPAL

Laurance Kaufman, Principal

What do we do?

Park40Group provides a wide-range of asset management services that position properties and teams for optimal performance at all stages of the investment life cycle.

Decorative

How do we do it?

Industry Relationships

Acquisition due diligence

Decision

Improve decision process

Communications

Improve communications between parties

Metrics tracking

Custom metrics tracking and reporting

ROI strategies

Creating and managing effective ROI-spend strategies

Reviews

Operational audits

Reporting

Reporting diagnostics

Positioning

Property repositioning and management transitions

Increase Revenue

Revenue-maximizing business plans

Assessments

Operating partner assessments

Teamwork

Build effective property management and asset management teams

Performance

Property and portfolio performance turnaround

Expense control

Operating and capital expense controls

Relationships

Harness industry relationships

Analysis

Unit ("Inventory") Analysis

Surveys

Market Surveys

 The strategies deployed by Park40Group are “battle-tested” and typically involve intersecting parties with varied interests: equity investors, lenders, operating partners, in-house teams, third-party managers, contractors, municipalities, and tenants.

Who We Are

Laurance Kaufman, Principal

Laurance Kaufman

Owner - Operator - Investor

Larry is a senior real estate executive and team leader with over 30 years of real estate portfolio management experience, creating strategy and leading execution across various real estate asset types (multifamily, office, retail) across the U.S.

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With experience covering over 40,000 multifamily units and 5 million square feet of office and retail space, Larry has spearheaded large acquisitions, overseen management internalizations and transitions, implemented value-add strategies at properties and across portfolios, and has had team and portfolio leadership responsibility for groups such as Blackstone (operating portfolio company), AREA Property Partners, and various family offices, private funds, and publicly traded REITS.

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Throughout his career, Larry has proven adept at developing strong relationships with parties integral to the success of the investment (investors, lenders, partners, managers, tenants, contractors and service providers). Larry believes that successful outcomes are generated by a focus on nurturing talent, team collaboration, and having a strong drive for creating operational excellence.

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Larry earned an MBA from the Stern School of Business at New York University and a BA, with a dual concentration in economics and political science, from Washington University in St. Louis. He is a licensed real estate broker in New York State and an investor in multifamily communities, single-family rental homes, and commercial properties throughout the country.

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Larry lives in New York City with his wife and two sons.

Contact Us

Park40Group provides asset management services to real estate firms across the investment spectrum: private equity, hedge fund, lender, family office, individual, and institutional.  We specialize in positioning properties and teams for optimal performance at all stages of the investment life cycle and deploy a wide array of proven resources and solutions towards that end.

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